INDEPENDENT BRAND & GROWTH PRACTICEMAXIMO / 2026

BRAND & PRODUCT GROWTH

I help brands build better products—and bring them to market.

From brand identity and packaging to Amazon A+ and e-commerce, I lead the work from concept through launch and growth.

More than a name. Your legacy.

SEE THE WORK

01 / PORTFOLIO

Selected
work.

Explore the work by discipline—from storefront content to brands built for launch.

01 / 05

Amazon Slides.

Product listing visuals that turn features into a clear story at a glance.

09 SLIDES
Natural Farm dog food range on an orange background

NATURAL FARM / DOG FOOD

The full range

A single image brings the food portfolio together.

Freeze-dried dog food slide with a small dog and product benefits

NATURAL FARM / FREEZE-DRIED

Raw food, zero hassle

A benefit-led slide for freeze-dried nutrition.

Fresh from the Farm fish recipe ingredient slide

NATURAL FARM / FRESH FROM THE FARM

Real fish, clearly told

Ingredient and value messaging for the fish recipe.

Fresh from the Farm poultry slide about collagen

NATURAL FARM / FRESH FROM THE FARM

Collagen, front and center

One product advantage made easy to see.

Fresh from the Farm poultry slide showing superfood ingredients

NATURAL FARM / FRESH FROM THE FARM

The ingredient story

A visual way to explain the recipe.

Natural Farm Himalayan Yak Cheese slide showing the chews

NATURAL FARM / YAK CHEESE

What is in the bag?

A close product view with key purchase information.

Natural Farm Himalayan Yak Cheese slide featuring a dog and three ingredients

NATURAL FARM / YAK CHEESE

Only three ingredients

A simple ingredient story with personality.

Natural Farm bully stick slide with a dog and a brand message

NATURAL FARM / BULLY STICKS

Chewing is a need

A product story built around why dogs chew.

Natural Farm bully stick slide showing four everyday moments with dogs

NATURAL FARM / BULLY STICKS

Moments that matter

An everyday use story across four scenes.

02 / 05

Amazon A+.

One continuous product story, from the promise through the practical details.

NATURAL FARM / FREEZE-DRIEDEXPAND STORY ↓COLLAPSE STORY ↑ VIEW THE FULL A+ STORY
Real nutrition, gently preserved: Natural Farm freeze-dried dog food with a dog at mealtime Freeze-dried morsels shown as a full meal or topper Natural Farm freeze-dried food positioned for picky eaters Natural Farm ingredients and 96 percent pure meat and organs Two dogs beside Natural Farm products in a panel about switching foods Natural Farm freeze-dried food presented as easy, no-stress nutrition
THE FULL PRODUCT STORY / 06 PANELSTAP A PANEL TO VIEW FULL SIZE ↗

03 / 05

Branding.

Names, identity, communication, and packaging that give products a distinctive place.

06 PROJECTS
CatSmart mineral cat litter package featuring a gray cat

CATSMART / NEW BRAND

CatSmart

Brand name, identity, and packaging.

APPROVED · NOT LAUNCHED

Petiscão Mini’s packages featuring adopted dogs

PETISCÃO / REDESIGN

Petiscão

Strategy and direction for a packaging redesign featuring adopted dogs.

APPROVED · NOT LAUNCHED

Mr. Dry Big turquoise pup pad package

MR. DRY / REDESIGN

Mr. Dry

Strategy and packaging design for a launched redesign.

Ever Farm natural dog chews package

EVER FARM / NEW BRAND

Ever Farm

From product concept through packaging design direction and launch.

Oh My Dogness dog treats and chews range

OH MY DOGNESS! / NEW BRAND

Oh My Dogness!

From product concept through packaging design direction and launch.

Natural Farm Cold-Dried dog chew package

NATURAL FARM / NAMING

Cold-Dried™

Product name, bag design direction, and communication strategy.

04 / 05

Product Launch.

The work of bringing a product from concept to packaging, communication, and market.

06 LAUNCHES
Natural Farm Air Dried dog food packagesNatural Farm Fresh from the Farm dog food packages

NATURAL FARM / DOG FOOD

Air Dried + Fresh from the Farm

From formulation through packaging and launch.

Natural Farm Cold-Dried dog chew package

NATURAL FARM / DOG CHEWS

Cold-Dried™

A new natural chew category, named and brought to market.

DOG TREAT INNOVATION OF THE YEAR · 2026

Ever Farm bully sticks package

EVER FARM / DOG CHEWS

Ever Farm

Product concept, packaging design direction, and launch.

Oh My Dogness treats and chews packages

OH MY DOGNESS! / TREATS

Oh My Dogness!

Product concept, packaging design direction, and launch.

Natural Farm Naturals Chews, Power Chews, and Yak Cheese packages

NATURAL FARM / EXPANSION

More ways to chew

New chew products from concept through launch.

Dogfy dental treats package

DOGFY! / DENTAL TREATS

Dogfy!

Dental treat concept, packaging design direction, and launch.

05 / 05

Shopify Stores.

Storefront design and content built to bring the brand experience online.

03 STORES
Natural Farm Shopify storefront homepage

NATURAL FARM / SHOPIFY

Natural Farm

I led website design, content, and launch.

VISIT STORE
Dogfy Shopify storefront homepage

DOGFY / SHOPIFY

Dogfy

I led website design, content, and launch.

VISIT STORE
Ever Farm Shopify storefront homepage

EVER FARM / SHOPIFY

Ever Farm

I led website design, content, and launch.

VISIT STORE
BRANDS · PRODUCTS · PACKAGING · COMMERCE05 CATEGORIES

02 / EXPERTISE

The thinking
and the doing.

I can take a brand from first impression through the places customers actually buy.

01

Brand identity

Positioning, visual direction, and a system that holds together across touchpoints.

02

Packaging design

Clear, distinctive packaging shaped for the product and the moment of choice.

03

Amazon A+

Product-page content and visuals that make the product story clear at the moment of choice.

04

E-commerce management

Amazon and Shopify storefront presentation, product pages, and ongoing hands-on support.

03 / ABOUT

Marcus Maximo.

Portrait of Marcus Maximo
THE PERSON BEHIND MAXIMO / 2026

I’m Marcus Maximo. I started out in biotechnology, spent some time in the world of Porsche, and helped build Natural Farm from the ground up.

These days, I help companies discover what makes their brands special, improve their products, and find new ways to grow. I like bringing creativity, strategy, and a healthy dose of curiosity together—because a great idea is even better when it works in real life.

Outside of work, I love listening to jazz and spending time with my wife, my nine-year-old son, and Joaquim, our family dog.

04 / CONTACT

Have a project
in mind?

Brand, package, storefront—or all three. Let's talk about what you're building.

marcus@maximogrowth.com